Studies show that it takes visitors less than seven seconds to decide if they are interested in your site, much of that decision is based on the site’s visual appeal. Of course your site should provide functional page layout and navigation, but the design elements should also be appealing and have purpose. The design of your site should compliment the personality of your business yet enhance your distinctive “look” and existing corporate branding.
Analyze your site.
If you are honest with yourself when analyzing your web site, you should have a good idea about whether you have a successful web site, or one that isn’t performing as well as it should. Is the information outdated? Have you added anything new to give visitors a reason to come back? Are all the links still working? Are you incorporating current trends in web design. An effective web site is an invaluable business tool – make sure it’s ready to work for you.
Your web site is the face of your business, and the impression it gives to your visitors matters very much. So ask yourself this question: is it time for a web site clean-up, tune-up, or makeover?